Strategic Management : Cases

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Strategic Management : Cases image
ISBN-10:

0131503472

ISBN-13:

9780131503472

Author(s): David, Fred R.
Edition: 10TH
Released: Jun 30, 2004
Publisher: Prentice-Hall
Format: Paperback, 464 pages

Description:

This tenth edition of Strategic Management Cases offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 43 featured cases include Verizon, Nextel, American Airlines, E-Bay, Wal-Mart, Target, Mandalay Resort Group, First Reliance Bank, Revlon, and many more companies. For consultants and other strategic planners.

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