Strategic Management: Cases, Ninth Edition

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Strategic Management: Cases, Ninth Edition image
ISBN-10:

0130497959

ISBN-13:

9780130497956

Author(s): David, Fred R.
Edition: 9
Released: Oct 29, 2002
Format: Paperback, 496 pages

Description:

For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one cases are included. Coverage includes corporate and organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive integration of global issues and concerns and how global issues and idiosyncrasies relate to specific concepts. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.

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