Principles of Marketing, 10th Edition
Description:
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
Best prices to buy, sell, or rent ISBN 9780131018617
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The price for the book starts from $8.31 on Amazon and is available from 25 sellers at the moment.
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The Principles of Marketing, 10th Edition book is in very low demand now as the rank for the book is 5,042,482 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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