Strategic Management: Concepts and Cases (8th Edition)

Strategic Management: Concepts and Cases (8th Edition) image
ISBN-10:

0130269956

ISBN-13:

9780130269959

Author(s): FRED R. DAVID
Edition: 8th Edition
Released: Dec 15, 2000
Publisher: Prentice-Hall
Format: Hardcover, 435 pages
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Description:

(Pearson Education) A textbook presenting the concepts of strategic management, providing case studies to demonstrate these concepts. Emphasizes the role of e-commerce in today's business world, giving students a change to learn online with MYPHLIP on the companion Web site for the text. Previous edition: c1999. DLC: Strategic planning--Case studies.












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