Marketing

Marketing image
ISBN-10:

0077265890

ISBN-13:

9780077265892

Edition: 9
Released: Mar 27, 2008
Format: Loose Leaf, 742 pages
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Description:

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty€”from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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