Introduction to Mass Communication : Media Literacy and Culture

Introduction to Mass Communication : Media Literacy and Culture image
ISBN-10:

0072998377

ISBN-13:

9780072998375

Author(s): Stanley J. Baran
Edition: 3rd Edition
Released: Jan 01, 2004
Publisher: Mcgraw-Hill (Tx)
Format: Hardcover, 42 pages
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Description:

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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