Strategic Management: Formulation, Implementation, and Control
ISBN-10:
0072980079
ISBN-13:
9780072980073
Author(s): Pearce, John A.; Robinson Jr, Richard B
Edition: 9th ed.
Released: Feb 01, 2004
Publisher: Irwin/McGraw-Hill
Format: Product Bundle, 900 pages
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Description:
Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.
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