International Marketing (The McGraw-Hill/Irwin Series in Marketing)

International Marketing (The McGraw-Hill/Irwin Series in Marketing) image
ISBN-10:

0071111026

ISBN-13:

9780071111027

Edition: 12
Released: Jan 01, 2004
Publisher: McGraw-Hill.
Format: Hardcover, 697 pages
to view more data

Description:

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.












We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.