Introduction to Mass Communication: Media Literacy and Culture
Released: Jan 01, 2009
Publisher: McGraw-Hill Medical Publishing
Format: Paperback, 608 pages
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Description:
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. The sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, and the US presidential election.
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