Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners.

Applying Communication Theory for Professional Life: A Practical Introduction

Politics & Social Sciences

Dainton, Marianne

Zelley, Elaine D.

Social Sciences

SAGE Publications, Inc

The first communication theory text to provide practical information for career-oriented students
"My students′ feedback has been so positive, without me asking what they think of the text, that I believe I′d be crazy not to use the new Second Edition." ―Erin C. B. Bentley,West Virginia Wesleyan College
"I like how I can adapt this book to my teaching style and the needs of my students. Unlike many theory books, this one does not intimidate undergrad students!" ―Ronald Fetzer,Miami University of Ohio
Featuring eleven new case studies, updated examples, and the latest research, this Second Edition of Applying Communication Theory for Professional Life introduces communication theory in a way that helps students understand its importance to careers in communication and business. Concise, practical, and reader-friendly, this book offers succinct coverage of most major theories, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication. Real-world case studies for in-class use illustrate the application of theory in a variety of professional settings and can easily be expanded into writing assignments.
New and Proven Features
<ul>
<li>Provides eleven new case studies and updated examples throughout that involve students in applying theory to real-life situations</li>
<li>Includes the latest research on the efficacy of each theory</li>
<li>Focuses on a particular theory in each chapter, followed by a real-life case study that illustrates the theory′s practicality in communication or business settings</li>
<li>Uses charts and models to highlight the central concepts of each theory presented</li>
<li>Includes a unique synthesis chapter that identifies common themes among theories and clarifies these themes within the framework of communication competence</li>
</ul>
Instructor Resources 
Revised and expanded password-protected Instructor Resources are available at www.sagepub.com/dainton2einstr and include sample syllabi, a test bank, PowerPoint slides, additional case studies, and in-class activities/topics for discussion, as well as additional cases from the First Edition.
Intended Audience
This book is ideal for use as a core text for upper-level courses in Communication Theory, as found in departments of Communication Studies, Public Relations, Advertising, Journalism, and Mass Communication. It is also appropriate as a supplementary text for courses in Business, Education, and Psychology.

This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies.

Updated Edition of Bestseller! Applying Communication Theory for Professional Life,  by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. New to the Fourth Edition   All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.  The simulated "Education as Entertainment Theory" includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology.  Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled:   1. "You're Fired"  2. "Bad Move"  3. "Million Dollar Manipulation" 4. "The (New) Media Culture Wars"   New research and scholarship for all theories can be found in the "Chapter Summaries" and "Research Applications" of each chapter.  Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.

Dainton, Dr Marianne

Updated Edition of Bestseller! Applying Communication Theory for Professional Life,by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. New to the Fourth Edition <ul>
<li>
All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas. </li> <li>
The simulated "Education as Entertainment Theory" includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology. </li> <li>
Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled: </li> </ul>
1. "You’re Fired" 2. "Bad Move" 3. "Million Dollar Manipulation" 4. "The (New) Media Culture Wars" <ul>
<li>
New research and scholarship for all theories can be found in the "Chapter Summaries" and "Research Applications" of each chapter. </li> <li>
Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.</li> </ul>

Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings.&nbsp;The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.

See the best price to sell, buy, or rent books by Zelley, Elaine D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zelley, Elaine D.

See the best price to sell, buy, or rent books by Zelley, Elaine D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction