The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, video, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. This new edition: <ul><ul>
<li>Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more </li> <li>Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery</li> <li>Discusses the growth of Digital Cinema and the related distribution of 3D movies. </li> <li>Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content</li> <li>Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series </li> <li>Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. </li> <li>Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated </li> </ul></ul>
Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.

Business & Money

Ulin, Jeffrey C.

Industries

Routledge

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: <ul>
<li>Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; </li> <li>Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; </li> <li>Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; </li> <li>Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); </li> <li>Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. </li> </ul>
Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

Arts & Photography

Photography & Video

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).  In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, video, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. This new edition:    Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more    Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery   Discusses the growth of Digital Cinema and the related distribution of 3D movies.    Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content   Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series    Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.    Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated   Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.

Humor & Entertainment

Movies

See the best price to sell, buy, or rent books by Ulin, Jeffrey C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ulin, Jeffrey C.

See the best price to sell, buy, or rent books by Ulin, Jeffrey C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)