This new text for Art Fundamentals courses introduces students to the elements of design in a unique and contemporary context. Launching the Imagination is the only text that explains the practical substance of 2-, 3-, and 4D (or time-based) design. Add to this ground-breaking coverage a detailed discussion of the creative process and you have the first fundamentals text completely written and developed for the 21st century. NOTE: The parts are color coded in Launching as follows: Part 1 (2D) = Red Border, Part 2 = Green Border, Part 3 (3D) = Blue Border, and Part 4 (4D) = Purple Border. Also, Launching the Imagination is available in a 2D (Parts 1 and 2) version as well as a 3D (Parts 2 and 3) version. The 4D coverage is only available in the comprehensive text.

Launching the Imagination, Comprehensive (2-D, 3-D, and 4-D) with CD-ROM

Stewart, Mary

Computers & Technology

McGraw-Hill Humanities/Social Sciences/Languages

Covering the principles of two-dimensional design, Launching the Imagination: Two-Dimensional Design is the ideal text for instructors seeking a colorful and inexpensive introduction to design elements, color, composition, and organization. The material in volume one is enhanced by a thorough discussion of creativity, critical thinking, and concept development that guides students through the often-challenging process of applying the principles of design to achieve practical goals. A free student CD-ROM that provides a hands-on design tutorial, as well as helpful self-test and review features to ensure student mastery of the text material further supports Launching the Imagination: Two-Dimensional Design.

Launching the Imagination, 2D, with Launching CD-ROM

Arts & Photography

Graphic Design

Covering the principles of three-dimensional design, Launching the Imagination: Three-Dimensional Design, is the ideal text for instructors seeking a colorful and inexpensive introduction to design elements, composition, and organization. The material in volume two is enhanced by a thorough discussion of creativity, critical thinking, and concept development that guides students through the often-challenging process of applying the principles of design to achieve practical goals. A free student CD-ROM that provides a hands-on design tutorial, as well as helpful self-test and review features to ensure student mastery of the text material further supports Launching the Imagination: Three-Dimensional Design.

Launching the Imagination, 3D, with Lauching CD-ROM

Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.
Building on strengths of the previous four editions, Launching the Imagination, 5e, is even more: •Concise. Every sentence has been refined, so that maximum content can be communicated as clearly and concisely as possible. •Colorful. In addition to full-color throughout the book, the writing livelier than that in most textbooks. Analogies are often used to expand communication, and every visual example has been carefully selected for maximum impact. •Comprehensive. LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms. •Contemporary. Over half of the visual examples now represent artworks completed since 1970, and over 120 of the artworks now date from 2000 to the present. •Compelling. Four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview, this new feature follows the process by which leading artists and designers have developed their artworks. In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 6, Jim Elniski describes Greenhouse Chicago, an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7, Kendall Buster describes stages in the completion of a complex sculpture, from preliminary drawing to installation. In Chapter 8, painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey, painter Suzanne Stryk, metalsmith Marilyn da Silva, ceramicist David MacDonald, and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together, the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers. • 82 new images have been added, representing major artists and designers including Janet Echelman, Kendall Buster, Lilian Garcia-Roig, Michael Mazur, Matthew Ritchie, Sarah Sze, Mark Tansey, Niklaus Troxler, Leo Villareal, Richard Wilson, and Yayoi Kausama.

Launching The Imagination: A Comprehensive Guide To Basic Design

McGraw-Hill Humanities Social

Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design, Launching the Imagination offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this third edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources. Interviews of artists and designers, known as Profiles, introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving. This edition of Launching the Imagination moves the content of the Core Concepts in Art CD-ROM to the Online Learning Center. With free access, this website, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded.

Launching the Imagination: A Guide to Two-Dimensional Design, 2nd Edition

Engineering & Transportation

Engineering

Launching the Imagination: A Guide to Three-Dimensional Design, 2nd Edition

Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design, Launching the Imagination offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources. Profiles with interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. 
 Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving. 
 Launching the Imagination’s Core Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore.

Launching the Imagination: A Comprehensive Guide to Basic Design

History & Criticism

Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design, Launching the Imagination offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources. Profiles with interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. 
 Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving. 
 Launching the Imagination’s Core Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore. 
 "I have found the text very clear and concise with fabulous, diversified examples and illustrations." --Kelly M. Nelson, Longwood University
 "It is clear, concise, and visually appealing. My students responded immediately to its visual impact. I also appreciated the artist views for each chapter. They gave the sections more meaning." --Danielle Harmon, Valdosta State University
 "This text is excellent for developing projects that stimulate creativity, challenge students set in convergent thinking to open up, realize the ability to be creative when they are not visual artists." --Carolynne Whitefeather, Utica College
 "Main reason [for adopting LTI]: chapters on narrative and time. Helped to bridge the gap between fine arts and graphic design. Helped/introduced students to these elements/topics and reinforced 2D/3D concepts learned in other classes. Students enjoyed the book. Problem solving chapter is great." --William Britton Rowe, Ohio Northern University
 "Launching the Imagination is both simple and in-depth in its scope. It is thorough without being overwhelming. It is clear and succinct without losing the essence of meaning or concepts. Also the color examples and the accompanying CD is great." --Rob Tarbell, Piedmont Virginia Community College and James Madison University
 "I have not had a really good text for 2-D Design since Roy Behrens' Design in the Visual Arts, which is now out of print. While there is much to like about Launching the Imagination, I was most happy with the sections which talked about critical thinking and strategies for problem solving which can be employed by visual artists." --Reid Wood, Lorain County Community College
 "The engaging writing and variety of visual examples make this design text the most user friendly guide for both students and instructor that I've found yet. The artist profiles give an applied art/life perspective that is unique in foundations texts. I've used the text at two colleges and my students LOVE this text. The thin 2D volume is also a plus. Students do Not want a heavy book to lug around." --Tracy Doreen Dietzel, Edgewood College

Launching the Imagination 2D + CC CD-ROM v3.0

Designed for courses in Creativity or Three-Dimensional Design, Launching the Imagination: A Guide to Three-Dimensional Design offers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using hundreds of examples drawn from traditional and contemporary sources. Profiles with interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. 
 Launching the Imagination is available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving. 
 Launching the Imagination’s Core Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore.

Launching the Imagination 3D + CC CD-ROM v3.0

Sculpture

Slight shelf wear. Book store label on spine with "used book" stamp on top edge. Pages are clean and binding is tight. Solid Book

Launching the Imagination: A Guide to Two-Dimensional Design

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