<p>Never before has the public speaking market witnessed a phenomenon like that of THE ART OF PUBLIC SPEAKING. Recognised as the book that will work no matter what, the text continues to offer the strengths that have made it such a success through four editions: clarity, excellent, well-chosen examples, and speech excerpts that further clarify the important concepts, annotated sample speeches and outlines, and a solid grounding in classical theory and contemporary research. No other book comes close to its no-nonsense, down-to-earth approach and step-by-step instruction in the preparation and presentation of speeches. While the fifth edition retains its traditional strengths, it also offers comprehensive revision. The revision features new full-chapter coverage of ethics and a second chapter on the important topic of persuasion. It also provides new or expanded coverage of current issues such as multiculturalism, changing demographics and their influence on audience analysis, nonsexist language, emotional appeals, and the role of argumentation in persuasive speaking.</p>

The Art of Public Speaking

Stephen Lucas

Business & Money

McGraw-Hill Companies

<p>By far the leading speech textbook of our time, "The Art of Public Speaking" has defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications. The new edition offers a revolutionary digital experience - McGraw-Hill Connect Lucas and Connect Lucas Plus. The Connect Lucas products allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place, connectlucas.com. With Connect Lucas, students use the traditional printed text. Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas.com. Connect Lucas Plus allows students and instructors to access the fully-integrated, me</p>

Art of Public Speaking

McGraw-Hill.

See the best price to sell, buy, or rent books by Stephen Lucas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stephen Lucas

See the best price to sell, buy, or rent books by Stephen Lucas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Art of Public Speaking

Art of Public Speaking