<p>This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.</p>

E-Commerce Supplement

SOLOMON

Pearson Higher Education

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Books by SOLOMON

See the best price to sell, buy, or rent books by SOLOMON. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

E-Commerce Supplement