Title: EntrepreneurshipAuthor: Robert D Hisrich, Michael P Peters, Dean A. ShepherdEdition: 9th editionISBN-13: 9780071326315Format: Soft Cover / Paperback

Entrepreneurship, 9th Edition

Business & Money

Peters, Michael P.

Shepherd, Dean A.

Hisrich, Robert A.

Business Development & Entrepreneurship

McGraw-Hill Higher Education

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Entrepreneurship

Peters, Michael

Hisrich, Robert D.

McGraw-Hill.

The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.\nEach chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started. Boxed summaries of articles in the news (As Seen in Business News) illustrate the chapter discussions and Ethics boxes discussing ethical issues are found in all the chapters. Each chapter concludes with research tasks, class discussion questions, and selected readings for further research and study.\nAt the end of the book is a selection of Cases that can be used along with any chapter, as well as listing of other appropriate cases on a chapter-by-chapter basis.

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