<p>Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.</p>

Market-Based Management: Strategies for Growing Customer Value and Profitability

Business & Money

Roger J. Best

Management & Leadership

Prentice Hall College Div

See the best price to sell, buy, or rent books by Roger J. Best. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Roger J. Best

See the best price to sell, buy, or rent books by Roger J. Best. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Market-Based Management: Strategies for Growing Customer Value and Profitability