Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

Principles of Marketing (The Prentice Hall Series in Marketing)

Kotler, Philip and Gary Armstrong

Englewood Cliffs, New Jersey: Prentice Hall, 1994

See the best price to sell, buy, or rent books by Kotler, Philip and Gary Armstrong. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kotler, Philip and Gary Armstrong

See the best price to sell, buy, or rent books by Kotler, Philip and Gary Armstrong. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Principles of Marketing (The Prentice Hall Series in Marketing)