The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented, involving over 200 “intro” faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty embraced Understanding Business as never before. For this fifth edition, there are a few essential things to understand: 
This 5/e has been through the an intense, customer-driven development plan - hundreds of professors were reviewed, many students critiqued, and nine focus groups were held across the country in order to develop the most customer-driven and effective teaching resource ever. 
Technolgy – look below under Features and under Supplements to learn more about the this hot topic! 
The Perfect Author Team – You have the perfect author team to help you sell and to maintain credibility of the text. Jim is a community college Intro to Business teacher; Bill is a 4-yr school Intro to Business teacher; Susan is an educational expert. None of our competitors can say that. And for those of you who do not yet know the authors, you will find them to be a tremendous resource in helping you to close business! They are here for us! 
Supplements Package - Integrated Teaching and Learning System and the extensive supplementary items (described below) cannot be touched by our competitors. 
Business Week Edition – None of our competitors will have this option!

Understanding Business

Business & Money

William G. Nickels

James M. McHugh

Susan McHugh

Education & Reference

McGraw-Hill College

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts -full-time faculty members, adjunct instructors, and of course students- to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way

Understanding Business (Eighth Edition)

Susan M. McHugh

Irwin/McGraw-Hill

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Understanding Business, 10th Edition

Economics

McGraw-Hill Education

Understanding Business, 9th Edition, Custom Edition for Delaware County Community College

McGraw Hill Learning Solutions

Understanding Business/Book and Study Guide

Reference

Richard d Irwin

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Books by James M. McHugh