This is a text and casebook. The text portion is from "A Preface to Marketing Management", and is intended to serve as an overview for critical issues in marketing management. There are over 40 cases and more than 60 per cent are new to this edition. Several of the cases feature technology companies and highlight new examples. The book shows how teams of people representing all areas of business work together to solve problems and create business strategies. The expanded coverage of marketing research offers an emphasis on both qualitative and quantitative research methods.

Marketing Management: Knowledge and Skills (6th Edition)

James H Donnelly Jr J Paul Peter

Business & Money

McGraw-Hill.

See the best price to sell, buy, or rent books by James H Donnelly Jr J Paul Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by James H Donnelly Jr J Paul Peter

See the best price to sell, buy, or rent books by James H Donnelly Jr J Paul Peter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Management: Knowledge and Skills (6th Edition)