"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Marketing Management: Knowledge and Skills

Business & Money

J. Paul Peter

James H. Donnelly

Marketing & Sales

McGraw-Hill Europe

See the best price to sell, buy, or rent books by James H. Donnelly. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by James H. Donnelly

See the best price to sell, buy, or rent books by James H. Donnelly. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Management: Knowledge and Skills