Methods in Behavioural Research

Health, Fitness & Dieting

Cozby, Paul

Psychology & Counseling

McGraw-Hill Education / Europe, Middle East & Africa

Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the “validity of measurements” section, and updated structural equations models.

Methods in Behavioral Research

McGraw-Hill Humanities/Social Sciences/Languages

Methods in Behavioral Research continues to guide students toward success by helping them study smarter and more efficiently. In tandem with SmartBook, McGraw-Hill’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and a clear voice in their approach to methodological decision-making.

Bates, Scott

McGraw-Hill.

About the Author\nPaul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.\nScott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.

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McGraw-Hill Education

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