Fundamentals of Financial Accounting uses a balanced mix of conversational wording and clear and concise presentations, allowing students to grasp concepts fundamental to financial accounting without sacrificing rigor or coverage. The authors incorporate focus companies, carefully chosen to foster student recognition and engagement, and use peer-reviewed research to inform pedagogy and presentation of concepts. This research informs the step-by-step accounting cycle model used in the text. By breaking the accounting cycle down into more cohesive, bite-sized segments, students develop a stronger foundational understanding that leads to better results in short-term assessment as well as in long-term understanding and application of the material. 
New co-author Shana Clor-Proell is an associate professor at Texas Christian University. Shana has 14 years of teaching experience. She received her PhD from Cornell University. She is a CPA and previously worked as an auditor for Arthur Andersen.

Fundamentals of Financial Accounting

Business & Money

Clor-Proell, Shana

Phillips,Fred

Libby,Robert

Libby,Patricia

Accounting

McGraw-Hill.

Fundamentals of Financial Accounting introduces students to financial accounting using a balanced mix of conversational wording, clear and concise presentations, and everyday examples, allowing students to grasp concepts fundamental to financial accounting without sacrificing rigor or coverage. It incorporates carefully chosen focus companies that students recognize and engage within their everyday lives. From tech start-ups to some of the world's most familiar trademark brands, each chapter opens with an engaging scenario or story using a familiar company. The same focus company is used throughout the entire chapter so that students can see how the concepts and calculations apply to a real-world company they are already familiar with.\nFundamentals of Financial Accounting uses peer-reviewed research and careful analysis of data to inform pedagogy and presentation of concepts. For example, the authors research on various approaches to teaching the accounting cycle informed the step-by-step model used in the text -- a model proven to lead to better results in short-term assessment as well as in long-term understanding and application of the material. By breaking the accounting cycle down into more cohesive, bite-sized segments, students develop a stronger foundational understanding.

Fundamentals of Financial Accounting (ISE HED IRWIN ACCOUNTING)

Phillips Associate Professor, Fred

Economics

McGraw-Hill Education

Fundamentals Of Financial Accounting

Libby, Patricia A.

New York, NY : McGraw Hill LLC

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