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Advertising & Promotion: An Integrated Marketing Communications Perspective

Business & Money

Belch, George

Belch, Michael

Guolla, Michael

Marketing & Sales

McGraw-Hill/Ryerson

<p>This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that s three whole punched and made available at a discount to students. Also available in a package with Connect Plus."</p>

Loose Leaf for Advertising and Promotion

McGraw-Hill Education

Advertising and Promotion + Connect Plus

McGraw-Hill/Irwin

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Books by Belch, Michael