The landmark translation, based on the "Linyi text" that predates all previous versions by 1,000 years
"There is no doubt that J. H. Huang's new translation of Sun-tzu will be valuable to scholars of military art for many years to come. ... An important work." —General H. Norman Schwarzkopf
"The Linyi verion of Sun-tzu provides a fresh new interpretation of Sun-tzu's classic works. As the oldest version yet discovered, it lays strong claim to the closet adherence of Sun-tzu's true intent." —General David W. Barno
Sun-tzu's The Art of War is the classic work on strategic thinking. Throughout recorded history, Sun-tzu's wisdom, rules, and philosophy have been eagerly embraced by warriors, leaders, and gentle contemplators alike.
This edition is an entirely new text based on manuscripts discovered in Linyi, China, in 1972 that predate all previous texts by as many as one thousand years. To better convey Sun-tzu's original intent, translator, researcher, and interpreter J. H. Huang traced the roots of the language to Sun-tzu's own time—before 221 b.c. In addition to his wonderfully clear interpretation, Huang gives readers an introduction to the history behind The Art of War, includes six appendices—five of which were uncovered at Linyi and are not available in any other edition—and offers his own insightful comments on the meaning of the text.

The Art of War: The Definitive Translation of the Linyi Text (Harper Perennial Modern Classics)

Sun Tzu

Huang, J H

Science & Math

Harper Perennial Modern Classics

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. 
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Business & Money

Moore, Geoffrey A.

Job Hunting & Careers

Harper Business

The Cold Start Problem: How to Start and Scale Network Effects

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded "cold start problem"--by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and&nbsp;on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.&nbsp; The Cold Start Problem&nbsp;reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Chen, Andrew

A spiritually uplifting and beautiful designed visual memoir by the hugely popular photographer on Instagram, Joe Greer, combining thoughtful essays and more than 100 gorgeous landscape photos--half fan favorites, and half never-before-seen. "Each photograph really does come down to a split second when you decide to freeze that moment in time. . . . You ask yourself what the story is that you want to tell, and let the rest unfold: Click."--from the introduction Joe Greer never imagined he would become a photographer.&nbsp; Raised in Florida by an aunt and uncle after his mother's death when he was four, Joe had a seemingly normal childhood, spending summers at church camp and dreaming of going to college. But nearly fifteen years later, the ground shifted beneath his feet when he discovered a family secret that would impact the rest of his life. Trying to make sense of that revelation and what it meant for his future, Greer set his sights on becoming a pastor at Spokane's Moody Bible Institute. There, he discovered Instagram--and a passion for photography. His pictures of the lush, wild beauty of the Pacific Northwest landscape attracted a large following that has grown to more than three quarters of a millions fans and continues to expand.&nbsp; The Lay of the Land is Joe's story in words and pictures. In this stunning compendium, he reflects on the trauma of his early life and what photography has taught him: how to find his light; how to slow down; how to appreciate the world around him, a reverence for the nature world that that both nurtures and amplifies his creativity and faith; how to love--his photography led him to his wife, Madison--and how to heal. For Joe, photography has been a way to find purpose, better understand his faith, and express himself. Though he began with landscapes, meeting his wife sparked a new love of portraiture, and he turned to making photos of street scenes that explored his complicated feelings about family.&nbsp; A love letter to the natural world, to faith, and to finding your calling in the most unexpected places, The Lay of the Land is a window into the beautiful mind and heart of one of the internet's favorite photographers. Moving and inspiring, it is a creative and spiritual journey that offers lessons on life and living. As Greer reminds us all, whatever it is you want, it's up to you to make the moment (and the photograph).&nbsp;

The Lay of the Land: A Self-Taught Photographer's Journey to Find Faith, Love, and Happiness

Arts & Photography

Greer, Joe

Graphic Design

Harper

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.\nCreative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.\nBased on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.\nWith this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

The Practice: Shipping creative work

Godin, Seth

Penguin Business

NEW Floral Cover 
-Click "LOOK INSIDE" to see interior- 
Designed and Printed in the USA 
A beautiful complete wellness journal with prompts, daily tracker, including: gratitude self-care weekly journal entry weekly affirmations monthly undated calendar personal affirmations health symptoms notes section sketch page mood food log water intake weight vitamins & supplements prayer request sleep goals screen time fresh air and sun time fitness personal development 
Contents: 
180 Days/6 Months undated (406 total pages/ 2 pages per day with 2 weekly end cap pages) 
Cover: Printed in smooth matte high quality color 
Interior: Printed in black and white 
Perfect size 6 x 9 inches\nUse: 
Keep it by your nightstand to journal every morning or night, easy carry size during the day. 
Encourage yourself to develop a greater organization in your day to day schedule. 
Improve your healthy habits to maintain a balance in all areas of your life so you can have the best day every day! 
Gift this perfect journal to yourself and loved ones.

My Daily Wellness Journal: My Self-Care, Nutrition, Fitness & More!

Health, Fitness & Dieting

Company, Ekdahl &

Shadow, remove Your

Ekdahl, Irene

Diets & Weight Loss

Ekdahl and Company

From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

The Practice: Shipping Creative Work

Business of Art

Portfolio

From the legendary music producer, a master at helping people connect with the wellsprings of their creativity, comes a beautifully crafted book many years in the making that offers that same deep wisdom to all of us "I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be." --Rick Rubin Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, as he has thought deeply about where creativity comes from and where it doesn't, he has learned that being an artist isn't about your specific output, it's about your relationship to the world. Creativity has a place in everyone's life, and everyone can make that place larger. In fact, there are few more important responsibilities. The Creative Act is a beautiful and generous course of study that illuminates the path of the artist as a road we all can follow. It distills the wisdom gleaned from a lifetime's work into a luminous reading experience that puts the power to create moments--and lifetimes--of exhilaration and transcendence within closer reach for all of us.

The Creative Act: A Way of Being

Rubin, Rick

Religion & Spirituality

Penguin Press

From the Inside Flap\nExcerpt. © Reprinted with permission. All rights reserved.\nNobody ever warned me about the dreams. In the beginning, the leap took longer. The overwhelming wave of relief wouldn't arrive a split-second later; instead leaving me reeling for an eternity while my mind raced and fumbled, desperate to connect the dots.\nI had no idea that a single REM cycle could transport me back to the deepest, darkest parts of my psyche. I'd tremble for minutes that felt like hours after my eyes flew open, my heart racing; my stomach sick with dread and guilt.\nIt's okay, I reassured myself, willing my pulse to slow down. It was a dream; just a dream. I was home. I was safe. It wasn't me, and it wasn't real life.\nDominic, my love, was sleeping soundly beside me. Being careful not to wake him, I gently slipped from beneath the covers and tiptoed towards the door.\n"Where you going?" he mumbled, his eyes still closed.\n"Recording a pep talk," I whispered, heading for the study in my pyjamas.\nWiping sleep from my eyes, I sank into my desk chair and pulled myself towards the microphone. With a click, I started recording.\nMy voice sounded every bit as emotional and vulnerable as I felt, but I didn't care. I wanted to share every detail of this dream while I was still so raw and shaken.\nThe dream took place at a work Christmas party, not unlike so many I'd been to before. A warm summer's breeze swirled past the live band, and colourful lanterns glowed across the garden. Everyone else was drinking and dancing and laughing.\nResentment simmered inside me. The voice of the inner Beast was back and on the brink of a ferocious tantrum, stuck in an infinite loop: It's only one drink! Why can't you have one? What's the big deal?\nIn a swift act of misguided rebellion, I grabbed the closest cocktail and downed it in one. Then I drank another, and another, splashing them down my throat while my colleagues rallied around, cheering me on with hollers of, "Woohoo, the old Bex is back!"\nCompletely wrapped up in the excitement, I let loose, bouncing around the party, determined to catch up to everyone else's tipsiness; hell bent on having The Best Night Ever!\nEveryone else started slowing down. Maybe they'd had enough to drink, or simply knew the night was coming to an end.\nPeople started to leave. No doubt concerned about the condition I was in, one of my colleagues called Dom and asked him to come and collect me. Dom was furious and I was in no state to care.\nThe dream came to a haunting end.\nAs I awoke, before my mind had a chance to unscramble itself, an icy sensation spread through my veins. Oh God, how did I get home? Did I make a fool of myself? What must everyone think?\nEvery one of the old, horrifying, familiar feelings came rushing back: shame, frustration, heartbreaking self-sabotage, and knowing I couldn't trust myself. But worst of all, blinding self-hatred. In that nanosecond, in my mind, I had ruined everything.\nAnd yet, try as I might, I couldn't bring myself to despise the dreams. In a society that glamorised alcohol, receiving a blinding image of the truth; of who I no longer was, and who I no longer had to be, felt like a gift. Like a beautiful - if terrifying - reminder of a life I didn't want to go back to.\nWhat day is it? I wondered, rubbing my eyes as I headed back to bed, pushing my brain to think. Saturday.\nGently, careful not to wake Dom again, I slipped back beneath the covers.\nI was clearly triggered by this upcoming trip, that's all.\nReaching into my bedside drawer, I found a notebook and jotted down a few ideas to work on during the upcoming week. I'd never worked harder in my entire life than I had this past year.\nBut I could do more, I assured myself, quietly placing the notebook back into the drawer. Staying busy was the key to busting through all of these scary milestones. Staying busy would keep me on track.\nFrom the author of the bestselling sobriety memoir, A Happier H

Up All Day

Biographies & Memoirs

Weller, Rebecca

Community & Culture

Mod By Dom

The popular book that has helped readers to organize a rigorous survey and evaluate the credibility of other surveys by giving them practical, step-by-step advice, has been updated and revised with new content, references, and examples. The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provides students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more!

How to Conduct Surveys: A Step-by-Step Guide

Fink, Arlene G.

Reference

SAGE Publications, Inc

See the best price to sell, buy or rent books on the Creativity subject. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Creativity Books