Strategic Management

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Strategic Management image
ISBN-10:

126026128X

ISBN-13:

9781260261288

Edition: 5
Released: Jan 28, 2020
Publisher: McGraw-Hill.
Format: Hardcover, 576 pages

Description:

"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"--

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