Crafting and Executing Strategy: Concepts

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Crafting and Executing Strategy: Concepts image
ISBN-10:

1260157377

ISBN-13:

9781260157376

Edition: 22
Released: Jan 28, 2019
Publisher: McGraw-Hill.
Format: Hardcover, 432 pages

Description:

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

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