Strategic Management: Creating Competitive Advantages

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Strategic Management: Creating Competitive Advantages image
ISBN-10:

1259900452

ISBN-13:

9781259900457

Edition: 9
Released: Feb 12, 2018
Publisher: McGraw-Hill.
Format: Paperback, 512 pages

Description:

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

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