Essentials of Strategic Management: The Quest for Competitive Advantage

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Essentials of Strategic Management: The Quest for Competitive Advantage image
ISBN-10:

1259094847

ISBN-13:

9781259094842

Author(s): Gamble, John
Edition: 4th
Released: Jan 01, 1706
Format: Paperback
Related ISBN: 9781259546983

Description:

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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