Marketing: Concepts and strategies

(12)
Marketing: Concepts and strategies image
ISBN-10:

0395716837

ISBN-13:

9780395716830

Author(s): William M. Pride
Edition: 9th
Released: Jan 01, 1995
Publisher: Houghton Mifflin
Format: Unknown Binding, 753 pages

Description:

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Best prices to buy, sell, or rent ISBN 9780395716830




Related Books

Frequently Asked Questions about Marketing: Concepts and strategies

You can buy the Marketing: Concepts and strategies book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $192.47 on Amazon and is available from 2 sellers at the moment.

If you’re interested in selling back the Marketing: Concepts and strategies book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Marketing: Concepts and strategies book, the best buyback offer comes from and is $ for the book in good condition.

Not enough insights yet.

Not enough insights yet.