E-commerce: Business,technology, Society

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E-commerce: Business,technology, Society image
ISBN-10:

0136006450

ISBN-13:

9780136006459

Edition: 4
Released: Jan 01, 2008
Format: Hardcover, 809 pages

Description:

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

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