Marketing Management
Description:
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.
Best prices to buy, sell, or rent ISBN 9780130336293
Frequently Asked Questions about Marketing Management
The price for the book starts from $6.98 on Amazon and is available from 28 sellers at the moment.
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As for the Marketing Management book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing Management book is in very low demand now as the rank for the book is 4,710,938 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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