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Strategic Management: Creating Competitive Advantages

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Strategic Management: Creating Competitive Advantages image
ISBN-10:

0077636082

ISBN-13:

9780077636081

Author(s): McNamara, Gerry; Dess,Gregory
Edition: 7
Released: Sep 23, 2013
Publisher: McGraw-Hill Education
Format: Paperback, 544 pages
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Description:

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Best prices to buy, sell, or rent ISBN 9780077636081

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