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Strategic Management: Creating Competitive Advantages

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Strategic Management: Creating Competitive Advantages image
ISBN-10:

0077439562

ISBN-13:

9780077439569

Author(s): McNamara, Gerry; Dess,Gregory
Edition: 6
Released: Sep 21, 2011
Publisher: McGraw-Hill Education
Format: Paperback, 592 pages
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Description:

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Best prices to buy, sell, or rent ISBN 9780077439569

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