Strategic Management: Creating Competitive Advantages

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Strategic Management: Creating Competitive Advantages image
ISBN-10:

0072952423

ISBN-13:

9780072952421

Author(s): Dess, Gregory G.
Edition: 2
Released: Jan 01, 2004
Format: Paperback, 0 pages

Description:

A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.

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