Business: A Changing World

Ferrell, Business: A Changing World reflects the many dynamic changes in the business environment related to how managers make decisions. Business: A Changing World contains all the essentials that most students would learn in a semester – including major changes to our economy related to sustainability, digital marketing, and social networking. With the most up to date content and technology available, Business: A Changing World represents the best value available in the brief Introductory Business market today. What sets Ferrell apart is an unrivaled mixture of topical depth, current content and student-focused design and pedagogy. Ferrell offers a real-world, skill-building, decision-focused framework in a compact and user-friendly format providing instructors the opportunity to cover all key business concepts in a single semester.