O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.

Macroeconomics: Principles, Applications & Tools Value Package (Includes Macro Study Guide)

Business & Money

O'Sullivan,Arthur

Sheffrin, Steven

Perez, Steve

Economics

Prentice-Hall

0132491109 / 9780132491105 MyEconLab with Pearson eText Student Access Code Card for Microeconomics: Principles, Applications and Tools Package consists of: 0132110768 / 9780132110761 MyEconLab Student Access Code Card 0137042094 / 9780137042098 MyEconLab Course for Microeconomics: Principles, Applications and Tools(e product)

Microeconomics Principles, Applications and Tools: Myeconlab + Pearson Etext Student Access Code Card

Perez, Stephen

Pearson College Div

Macroeconomics Principles, Applications, and Tools: Myeconlab + Pearson Etext Student Access Code Card

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --

Economics Myeconlab With Pearson Etext Access Card: Principles, Applications and Tools

For Principles of Economics courses. Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.

Economics Principles, Applications and Tools + Myeconlab With Pearson Etext Instant Access + Myeconlab Valuepack Access Card: 2-semester Access

Economics New Myeconlab Access Card: Principles, Applications and Tools

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

NEW MyEconLab with Pearson eText -- Access Card -- for Macroeconomics: Principles, Applications, and Tools (MyEconLab (Access Codes))

Pearson

Macroeconomics New Myeconlab Standalone Access Card: Principles, Applications and Tools

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products.

NEW MyEconLab with Pearson eText -- Access Card -- for Microeconomics: Principles, Applications, and Tools (MyEconLab (Access Codes))

Microeconomics New Myeconlab Standalone Access Card: Principles, Applications and Tools

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