Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

Small Business Management (13th, 06) by Longenecker, Justin G - Moore, Carlos W - Petty, J William - [Hardcover (2005)]

Business & Money

Justin G. Longenecker

Carlos W. Moore

J. Petty

J. William Petty II

Business Development & Entrepreneurship

Cengage Learning, Inc

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Books by J. William Petty II