The starting point in learning marketing analytics is to understand the marketing problem.&nbsp; The second is asking the right business question.&nbsp; The data will help you tell the story.&nbsp;&nbsp; We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.&nbsp; The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.&nbsp; Today's undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.&nbsp; Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner.&nbsp; Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.&nbsp; Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!

Essentials of Marketing Analytics

Business & Money

Harrison, Dana E.

Ajjan, Haya

Hair, Joseph F.

Marketing & Sales

McGraw-Hill.

Essentials Of Marketing Analytics

New York, NY : McGraw Hill LLC

Loose Leaf for Essentials of Marketing Anaytics: 2024 Release

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