Introduction to Mass Communication 2001: Media Literacy and Culture

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Introduction to Mass Communication 2001: Media Literacy and Culture image
ISBN-10:

0767419251

ISBN-13:

9780767419253

Edition: Updated, Subsequent
Released: Jan 01, 2000
Publisher: Mayfield Pub. Co
Format: Paperback, 519 pages

Description:

This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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