Passion has met it’s purpose for Camron Brown, current senior at University of Kentucky and entrepreneur building Scoreboard Media Company along with trusted friends. On this episode of The Studentpreneur Show, we hear from Camron Brown about Scoreboard, what he is learning about the sports media industry, life as a studentpreneur, and chasing one’s dreams.
What is Scoreboard?
Scoreboard is a sports media platform changing the way consumers engage with sports. They develop and curate content in addition to giving users the opportunity to also create and share their sports content.
Scoreboard is in development and should be live soon.
The goal of Scoreboard is to lead the change in the way sports are being consumed. They way they are doing this is by giving fans and journalists more control of the content. The content on Scoreboard will be diverse, but also include more personal interviews with players in addition to giving users the opportunity to create their own content from articles and videos.
Scoreboard helps solve the issue of decreasing engagement of sports television. According to Camron Brown, over the past two years sports media companies have seen a decreate in ratings. Camron and his team realize that people want to engage with sports differently. Something he is addressing in his book! Scoreboard will helps since this platform can be used by stations and media corporations in addition to consumers.
Engaging with sports has shifted over the past few years. Scoreboard aims to adapt with fans to keep everyone engaged.
The company plans to make profit first through advertisement. Later on they hope to grow in sponsorships and partnerships, but also want to create a subscription plan. Even thought it’s not public yet, Camron has a small, dedicated team building the business.
Finding Passion to Start a Business
Camron Brown’s vision started many years ago in high school. He was working with some people on a youtube channel called Inside Circle Sports (HERE is their first episode!). While they were having fun something clicked for Camron. Now, Camron is a senior at the University of Kentucky. In his first year there he worked for the media department, specifically covering sports at the school. Camron loved it so much that he started a blog called Inside Circle Sports (his sophomore year).
Tapping into his passion, Camron began reaching out to professional teams and was able to work at NBA games and recently interned with the Baltimore Ravens NFL team. These experiences built his confidence and curiosity in the sports media industry. Like many entrepreneurs, his passion built as momentum grew.
Scoreboard will help you engage with sports in a whole new way!
In a few years, Camron and his team see the business growing significantly. They aim to be as big as Overtime. They also hope the business is sustainable for all of them and as a platform in the long run.
What is the Studentpreneur Experience?
Camron shares more about his experience as a student and entrepreneur. Taegan digs deep into what it’s like to be a studentpreneur.
Taegan asks Camron, “what in college has helped you the most as a business owner?” Camron’s answer: people. He shares that in his experience people are the most important. Networking, being transparent about his passion, and working hard has helped grow the business. He reminds us all that in college you have so many resources, including good people.
Camron shares the hardest three things about being a student while building a business are:
- Prioritizing school
- Connecting with people and taking time to rest
- Staying in touch with family
He also dives into the three best things about being a studentpreneur:
- Gives you a sense of confidence
- The support and sense of community people provide
- Opportunities to help others
Camron also shares his experience at the University of Kentucky and the entrepreneurship department.
On this episode you’ll also hear his honest thoughts on if college will help you grow your business and the different responsibilities and pressures present with being a student and being an entrepreneur.
Being a studentpreneur is somewhat like being an athlete. The drive and the influence are strong.
Measuring Success and Lessons Learned in Starting a Business
Camron isn’t shy with his story. His first business, Inside Circle Sports, failed. Now he sees success different. Today success means making sure he can take the next step in the business. In 10 years, success will look different. It’ll involve a few more KPIs. It’ll likely mean producing original content and buying major content and pushing it on their platform in a profitable way.
Already Camron and his team have learned so many lessons. One of the biggest lessons has come from writing his book about sports media. Recently Camron learned that people want to consume content differently than how they have engaged with it in the past. As a business they plan to (and recognize their need to) integrate several strategies into their platform.
Of course, we have business tips in this episode! Camron’s biggest tip: honesty.
He shares that it’s so important to be honest about where you are at with your business. Once he was able to personally be honest with where he was at, more opportunities came.
Camron has provides a lot of inspiration for the studentpreneur. Check out the full episode about Scoreboard and subscribe HERE.
